Senior Marketing Executive (B2C)

The Economist Education is seeking a Senior Marketing Executive to manage performance marketing and owned media campaigns for its B2C offerings. This role involves contributing to awareness, acquisition, and retention strategies within a startup environment inside a global brand. The executive will execute and monitor campaigns across various channels, report on sales performance, and develop creative assets.

• Manage performance marketing and owned media campaigns for B2C offerings
• Contribute to awareness, acquisition, and retention strategies
• Execute and monitor campaigns across print, digital, email, and organic social
• Brief and monitor paid media campaigns (PPC, paid social)
• Own weekly sales performance reporting and propose growth strategies
• Develop new campaign creative and write B2C copy