Head of Marketing Operations

Lead marketing operations strategy and execution for Aberdeen Adviser, focusing on martech, data, automation, reporting, and campaign operations. This leadership role involves managing a team and collaborating across departments to drive efficiency, improve targeting, and deliver measurable commercial impact.

• Own marketing operations roadmap across martech, data, automation, reporting, and attribution
• Translate marketing strategy into scalable systems, data, processes, and reporting
• Build audience segmentation, lifecycle journeys, lead scoring, and nurture programs
• Establish operating standards for campaign execution, governance, and QA
• Develop reporting and attribution frameworks to demonstrate commercial impact
• Improve processes and technology usage through innovation and optimization