About this role

Northern Trust is seeking a Strategist, Demand Generation and Performance Marketing to build and optimize automated marketing programs. This role will focus on campaign orchestration, lead management, and performance analysis using platforms like Marketo and Salesforce. You will translate business objectives into scalable, data-driven marketing initiatives to enhance audience engagement and drive revenue.

What we are looking for

6

Develop and implement demand generation strategies using Marketo and Salesforce
Create and maintain automated nurture, onboarding, and engagement journeys
Manage lead management processes from acquisition to sales handoff
Monitor and troubleshoot integrations between marketing and CRM platforms
Analyze campaign performance and provide actionable insights for optimization
Ensure data quality and adherence to privacy and governance standards

Work authorization

No visa sponsorship is available.
Must be authorized to work without sponsorship.