B2B - Smart Fridge Marketing Lead

CookUnity is seeking a Smart Fridge Marketing Lead to own and grow the marketing engine for their Smart Fridge network. This role focuses on driving revenue through user acquisition, engagement, and data-driven experimentation. You will be responsible for increasing transactions and revenue per fridge by optimizing onboarding, lifecycle marketing, and in-fridge merchandising.

• Own the marketing engine for CookUnity's Smart Fridge network
• Drive user acquisition, engagement, and repeat purchases
• Develop and execute lifecycle marketing campaigns (push, email)
• Optimize in-fridge merchandising and promotions
• Implement A/B testing and analyze fridge performance
• Collaborate with Sales, Product, and Operations teams