Marketing Manager

Abbott is seeking a Marketing Manager in Shanghai to drive brand growth and achieve business objectives. You will be responsible for exploring consumer insights, developing brand and communication strategies, and leading marketing programs from planning to full implementation. This role also involves managing product portfolios, understanding market trends, and leading a team to deliver high-quality performance.

• Translate business objectives into brand and communication strategies
• Lead brand activation through planning and implementation of marketing programs
• Manage domestic and CBEC product portfolios and category trends
• Develop and implement new product launch activities
• Lead and coach a marketing team
• Minimum 7-8 years of marketing experience with 3 years of management experience