Head of SMM

Lead and evolve the global social media presence for a marketing division, focusing on performance marketing to drive engagement and business growth. This role involves managing a team, defining content strategy, overseeing channel operations, and developing full-funnel social programs.

• Lead social media strategy across paid channels
• Manage and mentor a team of paid media buyers, content strategists, and community managers
• Define and scale content strategy for high-converting content
• Oversee daily channel operations and campaign optimization
• Develop full-funnel social programs aligned with business goals
• Establish KPIs and analyze performance metrics