About this role
Kit is seeking a Senior Product Marketing Manager to own our sales-assisted motion for established creators. You will define our ideal buyer, craft compelling messaging, and build the go-to-market strategy to drive pipeline for our sales team. This role is ideal for someone who has experience adding an upmarket, sales-led motion to a product-led company and wants their work measured by win rate and deal size.
What we are looking for 6
- Define buyer personas and messaging for established creators
- Develop GTM strategy and tactics to drive sales pipeline
- Build core sales enablement toolkit including demo narratives and battlecards
- Measure and optimize win rate, sales cycle, and deal size
- Collaborate with Sales, Product, and Marketing teams
- Leverage AI thoughtfully to scale product marketing efforts