Director, DTC & NPP Marketing - Hematology

Lead the development and execution of digital marketing strategies for Hematology product launches at AstraZeneca. This Director-level role involves managing a team of marketers, collaborating with cross-functional departments, and overseeing brand digital strategy and media activations.

• Lead digital marketing strategies for Hematology launches
• Manage a team of 4+ marketers
• Develop and execute robust digital commercial strategy
• Collaborate with cross-functional teams (Sales, Medical Affairs, etc.)
• Manage digital media activations and agency partners
• Oversee marketing budget and ensure compliant initiatives