Performance Marketing Manager

The Economist is seeking a hands-on Performance Marketing Manager to drive customer acquisition through in-house paid social and paid search campaigns. You will be responsible for planning, launching, and optimizing campaigns across key platforms, translating data into actionable insights to achieve subscription growth. This role requires a highly analytical individual with a strong understanding of performance marketing and a collaborative approach to working with cross-functional teams.

• Plan, build, launch, and optimize paid search and paid social campaigns
• Manage day-to-day campaign execution across Google Ads and Meta
• Develop channel strategies, media plans, and budget recommendations
• Monitor performance and make proactive optimization decisions
• Partner with creative, analytics, and product teams to drive subscription growth
• Analyze performance data to identify insights and improve conversion rates