Manager, Lifecycle Copywriter

Visa is seeking a Manager, Lifecycle Copywriter to join their global creative team. This role focuses on crafting customer-centric copy across the entire customer journey, utilizing email, CRM, and digital platforms. The ideal candidate will leverage AI tools to enhance writing workflows and collaborate with cross-functional teams to deliver impactful communications.

• Write lifecycle marketing copy across email, CRM, landing pages, and digital engagement touchpoints
• Develop subject lines, preheaders, headlines, body copy, and calls to action
• Translate marketing briefs and audience insights into clear, actionable communications
• Utilize AI tools to accelerate drafting, versioning, testing, and optimization
• Collaborate with lifecycle strategists, designers, marketing teams, and product partners
• Ensure copy is concise, useful, compliant, and customer-focused