Senior Product Marketer

Rithum is seeking a Senior Product Marketer to be the voice of the buyer for their Brands and Retailer Marketing Solutions. This role involves defining product positioning, messaging, and go-to-market strategies, driving product launches, and creating compelling marketing and sales content. The ideal candidate will leverage AI to enhance productivity and execution, working closely with cross-functional teams to drive business growth.

• Define product positioning, messaging, and launch plans
• Develop differentiation against competing solutions
• Conduct market opportunity analysis and competitive research
• Drive product launches and manage cross-functional execution
• Create marketing collateral, sales presentations, and web content
• Leverage AI for content development and market insights