About this role
Snap is seeking a Senior Marketing Specialist to manage and optimize global paid media campaigns for our Small and Medium Customers (SMC) organization. You will leverage data to drive demand, test new strategies, and collaborate across teams to improve campaign performance and achieve key business objectives.
What we are looking for 6
- Execute and optimize paid social and display campaigns globally
- Manage budgets and recommend targeting, bidding, and spend improvements
- Conduct A/B experiments across audiences, creative, and platforms
- Partner with cross-functional teams on campaign integration
- Analyze performance data and provide actionable insights
- Utilize attribution and incrementality testing for optimization