Senior Lifecycle Marketing Manager | Bankrate

Bankrate is seeking a Senior Lifecycle Marketing Manager to own the end-to-end execution of assigned lifecycle channels. This role involves driving performance through automation, experimentation, and data-backed creative strategy, with a focus on designing multi-step journeys and presenting results to leadership. You will diagnose complex problems, move quickly, and improve how Bankrate communicates with its users.

• Own full campaign lifecycle from strategy to analysis
• Design and manage multi-step, trigger-based lifecycle journeys in Iterable
• Lead creative strategy using performance data and develop testable hypotheses
• Design and maintain attribution frameworks and custom dashboards
• Execute multi-variable experiments with proper holdout groups
• Diagnose performance issues and test fixes using data