Manager, B2B Events & Experiential Marketing

Agoda is seeking a strategic Manager for B2B Events & Experiential Marketing to own and scale our event channel. This role focuses on translating commercial priorities into impactful event strategies, driving measurable business growth, and orchestrating complex cross-functional initiatives. We value strategic thinking, problem-solving, and the ability to drive commercial outcomes, welcoming candidates from diverse backgrounds including consulting and program management.

• Develop and execute B2B event strategies aligned with commercial priorities
• Define success metrics beyond attendance, focusing on pipeline impact and ROI
• Lead complex, multi-workstream initiatives with disciplined project management
• Partner with cross-functional teams including Sales, Business Development, and Senior Leadership
• Build measurement frameworks and optimize event performance based on data
• Influence stakeholders and drive alignment in a matrix organization