Creative Strategy and Copy Manager

Asurion seeks a Creative Strategy & Copy Manager to leverage generative AI for developing compelling strategies and customer-ready copy. This role involves uncovering insights, shaping messaging, and writing across various marketing channels, utilizing AI tools to enhance creativity and efficiency. The ideal candidate is adept at combining strategic thinking with AI capabilities to produce innovative and effective work.

• Utilize AI for strategy development, insight generation, and copy refinement
• Create clear creative briefs translating objectives into actionable direction
• Develop messaging, positioning, and communication frameworks
• Write external-facing copy for campaigns and marketing collateral
• Experiment with AI-enabled strategic and creative approaches
• Collaborate with designers, copywriters, and cross-functional teams