Creative Marketing Manager

ABOUT HAPPY MONEY Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence. Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management. Together with its lending partners, Happy Money has originated more than $7 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at happymoney.com. View our Employee Privacy Policy here. Happy Money is a 100% fully distributed company. Remote work doesn’t mean less work, we work full-time jobs and show up to them fully every day. To learn more about our values and the way we work, review our Happy Money Way Overview! ABOUT THE ROLE Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel we market in. The role is equal parts strategist and maker. You'll set creative direction, then do the hands-on writing, designing, shooting and editing to get it live. You'll be our lead designer across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, and the on-camera face of Happy Money in short-form video for Instagram Reels, TikTok and YouTube Shorts. Your biggest focus will be telling our customers' stories: how people paid off debt and made progress toward their goals. You'll join as Happy Money rolls out a refreshed visual identity and help set how it shows up everywhere. You'll also own how that creative performs, from the first line of a page or the first second of a video to the click, and use the results to decide what to make next. You care about how a brand looks and feels, and when an ad works, you want to know why. RESPONSIBILITIES • Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals • Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus • Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social • Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines • Create content and creative for happymoney.com, including landing pages, articles, guides and product pages, and partner with SEO/AEO so it performs in search and AI answers • Lead Happy Money's organic social presence on Instagram, Facebook, TikTok and YouTube, and engage with followers in partnership with Customer Support • Appear on camera as the face of Happy Money's social channels, in content like a 30-second explainer video on APR versus interest rate • Plan, script, shoot and edit short-form video for Reels, TikTok and YouTube Shorts, and adapt paid creative so it feels native to organic and web • Tell customer impact stories through photo and video, interviews and user-generated content, and help share employee stories on our social channels • Build and manage a creator and influencer program, from finding and contracting partners to writing briefs and scripts and tracking results • Build and maintain a library of photos, video, graphics and licensed stock imagery, organized so the team can quickly find approved assets for campaigns • Evaluate and set up the tools, partners and AI-assisted workflows the creative function needs, including video editing and UGC platforms • Write clear briefs and run feedback loops with agencies, freelancers and creators • Coordinate with Communications on email, long-form copy and scripts so messaging stays consistent across channels • Bring compliance in early, move work through legal, compliance and bank partner review, and set up a faster path for time-sensitive organic posts • Balance creative priorities across acquisition, lifecycle, brand and product when requests compete • Track performance through dashboards and a weekly review covering impressions, engagement, site traffic and applications, and share results and what customers are saying with marketing leadership, product and lifecycle teams WHAT SUCCESS LOOKS LIKE • Creative improves acquisition efficiency and engagement, measured by CPA, CTR, conversion rate, engagement rate and applications • Day-to-day design for paid, email, direct mail, web and social is produced in-house • Happy Money’s web pages carry fresh, on-brand content and creative that supports conversion and search visibility • A steady testing cadence across channels, with learnings documented and winning concepts turned into repeatable formats • Organic social audiences and engagement grow quarter over quarter, with customer impact stories and on-camera explainers as a regular part of the mix • A creator and influencer program is running, with partners in place and results tracked against clear goals • The team works from an organized library of approved assets, and campaigns launch faster because of it ABOUT YOU • 5+ years in graphic design, creative or content marketing, in-house or at an agency, with experience owning both strategy and execution • A portfolio with a mix of short-form and long-form work, including paid ads, email, direct mail or print, web content and video you shot, edited or appeared in, that tells a clear story visually • A strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards • Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut • Comfortable on camera and excited to be the face of Happy Money's social channels • Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content • Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion • Experience using performance data to guide creative decisions and changing course when the numbers call for it • Experience preparing print-ready files and working with print and mail vendors • A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok • Highly organized and self-directed, comfortable running a test-and-learn channel without direction BONUS POINTS FOR • Experience in lending, banking or another regulated industry; Fair Lending awareness • Copywriting and storytelling experience, including email, long-form web copy and video scripts • Experience building or managing creator or influencer partnerships • Email template development experience • Motion design skills • Familiarity with HubSpot, including HubSpot CMS BENEFITS & PERKS • Generous medical, dental, and vision insurance options • Eligible for Annual Bonus • 401k Plan with a matching contribution • Generous PTO including sick leave, vacation, volunteer, and more • 12 Weeks Paid Parental Leave • Company-paid short & long term disability and life insurance • Monthly tech stipend to help cover expenses for remote work • Happy Money is a 100% fully distributed workforce Base Salary Range $110,000—$130,000 USD