Senior Performance Manager, Search - Sportsbook

Fanatics Betting & Gaming is looking for a Senior Performance Manager to lead paid search strategy and execution for their Online Sportsbook. This role focuses on acquiring high-intent customers efficiently and compliantly across various markets. The ideal candidate is technically proficient in paid search, highly analytical, and adept at managing performance in a dynamic environment.

• Own paid search strategy, execution, and optimization for Fanatics Sportsbook
• Build and refine campaign structures across various demand types
• Manage budgets, bid strategies, and performance targets for acquisition and revenue goals
• Optimize campaigns against key performance indicators like CAC, CPA, and LTV
• Translate performance data into actionable insights and recommendations
• Partner with cross-functional teams and manage agency relationships