PPC Campaign Specialist

Joblogic, a leading Field Service Management software provider, seeks a data-driven PPC Campaign Specialist to manage and optimize paid search campaigns across Google Ads and Microsoft Advertising. This role focuses on driving high-quality B2B leads and achieving acquisition targets through meticulous campaign management, analysis, and optimization.

• Manage and optimize paid search campaigns on Google Ads and Microsoft Advertising
• Monitor and improve campaign performance against KPIs like MQL volume and CPA
• Conduct keyword, search-term, and negative keyword analysis
• Optimize campaign structure, bidding, budgets, audiences, and landing pages
• Create and test compelling PPC ad copy and new keyword opportunities
• Analyze campaign performance using advertising platforms, GA4, and CRM data