Digital Marketing Strategist – Truist.com and SEO Team

Develop and execute digital marketing strategies to promote Truist's products and services across various online channels. This role involves managing online marketing programs, analyzing their effectiveness, and leveraging marketing automation to drive demand generation and achieve business objectives. You will also enhance optimization through testing, analytics, and stakeholder education.

• Develop and execute digital marketing strategies for Truist online channels
• Manage implementation of online marketing programs and analyze effectiveness
• Leverage marketing automation for demand generation and client journeys
• Enhance optimization through testing, analytics, and stakeholder education
• Partner with lines of business to develop product-specific digital marketing roadmaps
• Utilize web analytics and performance data to refine strategies and improve client experiences