Growth Marketing Senior Associate

As a Growth Marketing Senior Associate at DraftKings, you will be instrumental in executing high-impact digital campaigns that drive customer acquisition and retention. You will develop media strategies, manage campaign performance using data-driven insights, and collaborate with various teams to bring innovative advertising concepts to life. This role offers a unique opportunity to shape the future of marketing in a dynamic, AI-embracing environment.

• Develop digital media buying strategies across paid social, programmatic, and paid search
• Launch and optimize customer acquisition campaigns using performance data
• Design and execute A/B tests to improve campaign performance
• Analyze campaign performance and translate data into actionable insights
• Manage creative workflow and delivery for acquisition and retention moments
• Lead day-to-day communication with external agencies and partners