About this role
Lead the creative vision and execution for New Belgium's social and digital content strategy. You will conceptualize, produce, and manage content across all digital platforms, ensuring it aligns with brand strategy and enhances our portfolio. This role requires a blend of creative direction, design skills, and analytical thinking to drive engagement and identify emerging trends.
What we are looking for 6
- Lead creative direction and asset production for digital and social media
- Develop and execute content strategy across platforms like Facebook, Instagram, and YouTube
- Partner with internal teams and external creators to support brand initiatives
- Analyze creative work to identify best practices and areas for improvement
- Build engaging social media content including photography, video, and stories
- Identify emerging digital trends and define platform best practices