Growth Marketing Manager

Workday is seeking a Growth Marketing Manager to join their Marketing team in New York City. This mid-level role focuses on driving measurable growth for AI products through paid acquisition, web experimentation, and conversion rate optimization across key markets. The ideal candidate is hands-on, data-driven, and experienced in running end-to-end experiments.

• Own performance and growth campaigns across multiple paid channels
• Monitor and optimize campaigns daily for ROAS, CAC, and CPA targets
• Lead website and conversion rate optimization through A/B testing
• Build and maintain dashboards for key performance metrics
• Collaborate with cross-functional teams to align campaigns with business priorities
• Analyze funnel performance to identify optimization opportunities