About this role

Spe is seeking a Director of Digital Marketing to lead CRM, lifecycle marketing, SMS, websites, and loyalty programs for its game show portfolio, including Wheel of Fortune and Jeopardy!. This role focuses on acquiring and retaining audiences, supporting viewership across platforms, and deepening direct audience relationships.

What we are looking for

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Lead digital audience strategy and execution across acquisition, engagement, and retention
Develop and optimize audience journeys across owned digital experiences and linear/streaming platforms
Drive modernization and optimization of CRM ecosystems and loyalty development
Own and evolve the omnichannel CRM and lifecycle strategy across email, SMS, and websites
Manage a Senior Content Manager and multiple external agencies
10+ years of experience in digital marketing, including CRM, lifecycle, and audience engagement

Skills mentioned

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Microsoft Office