About this role
As a Portfolio Marketer, you will define market strategies and translate them into actionable plans that drive product adoption and growth. You will be the expert on buyer personas, developing differentiated market positions and creating comprehensive go-to-market strategies, sales enablement tools, and competitive insights. This role is crucial for empowering sales and marketing teams to enhance customer engagement and achieve business objectives.
What we are looking for 6
- Develop and execute go-to-market strategies, including portfolio positioning, target audiences, messaging, and KPIs
- Create sales enablement tools and resources to support portfolio/product/solution introductions
- Conduct persona mapping and journey development to understand buyer behavior and decision-making processes
- Translate market and product insights into clear, differentiated value propositions and messaging frameworks
- Orchestrate cross-functional inputs into cohesive commercialization packages
- Align buyer needs, sales motions, marketing engagements, and enablement tools to improve conversion and effectiveness
Work authorization
- No visa sponsorship is available.
- Must be authorized to work without sponsorship.