About this role
Zillow Rentals is seeking a Product Marketing Specialist to lead the marketing strategy for our Single Family advertising products. You will define product positioning, drive go-to-market execution, and build sales enablement materials to help property owners and managers fill vacancies faster. This is a unique opportunity to build a marketing program from the ground up and own business outcomes in a dynamic market.
What we are looking for 6
- Define product-market fit, value propositions, and messaging for SF advertising products
- Lead go-to-market strategy and launch planning for new SF advertising products
- Develop sales enablement materials including talk tracks, one-pagers, and case studies
- Manage lifecycle marketing programs, including email, web content, and demand generation
- Partner with Product, Sales, and other cross-functional teams to drive alignment and success
- Measure marketing effectiveness and refine strategies based on data and market feedback