About this role
HelloFresh is seeking a Manager of Influencer Marketing to lead influencer and content strategy across North America for brands like HelloFresh, Factor, Green Chef, and EveryPlate. This role focuses on driving customer acquisition through data-driven strategies, managing partnerships, and optimizing campaign performance.
What we are looking for 6
- Drive efficient customer acquisition via influencer marketing channels
- Manage complex partnerships with influencers and agencies
- Create campaign analyses using KPIs like Sales, CR, and CAC
- Develop and implement data-driven portfolio growth acquisition strategies
- Communicate performance to marketing leaders through reports and analysis
- Architect and implement sound processes, budget pacing, and negotiations