Vice President, Demand & Growth Marketing

Lead the integrated demand and growth marketing organization for Elsevier Health, unifying B2B and B2C strategies to drive measurable impact. You will build and scale a global team, systems, and strategy to connect healthcare professionals, students, and institutions worldwide.

• Build and lead integrated demand and growth function for B2B and B2C motions
• Own demand generation strategy across B2B pipeline and B2C acquisition
• Lead paid media team and evolve measurement and optimization approach
• Drive performance marketing at scale across paid search, social, programmatic, and lifecycle
• Set acquisition strategy for B2C direct purchasers
• Experience in health tech, edtech, or professional information markets