Manager/Senior Manager, Digital and Media (Integrated Performance Marketing)

This role is responsible for developing and executing STB's global paid media strategy, integrating it with owned channels to reach target segments effectively. You will manage and optimize paid media performance across various platforms, develop a structured experimentation roadmap, and shape the marketing data strategy, including the application of GenAI.

• Develop global paid media strategy across 15-20 international markets
• Manage and optimize paid media performance across social, programmatic, search, video, and publishers
• Develop and execute a structured experimentation roadmap
• Shape marketing data strategy and enhance martech ecosystem
• Integrate paid media efforts with owned channels and AI advancements
• Analyze market performance data and consumer media consumption behavior