Marketing Manager

Virbac is seeking a Marketing Manager to lead product portfolio strategy and drive customer activation initiatives for their US Pet team. This role involves managing brand growth, developing omnichannel programs, and executing go-to-market strategies to meet revenue and market share objectives.

• Manage annual marketing calendar and strategic campaigns
• Develop omnichannel programs for specific segments
• Oversee promotional resources and e-commerce assets
• Lead new product introductions and lifecycle management
• Evaluate competitive landscapes and market shifts
• Track performance metrics and manage budgets