SEO & Marketing Automation Manager

As the SEO & Marketing Automation Manager, you will lead critical initiatives in marketing automation, lifecycle marketing, and SEO to drive customer engagement and business growth. You will own the execution and optimization of email marketing, nurture programs, and customer journeys, while also serving as the subject matter expert for SEO and Generative Engine Optimization (GEO) best practices. This role requires close collaboration with various teams to create seamless customer experiences across the entire journey.

• Own marketing automation execution and optimization for email, nurture programs, and customer journeys
• Develop and execute SEO and Generative Engine Optimization (GEO) strategies
• Partner with cross-functional teams to enhance customer experiences
• Manage content quality, metadata, and digital governance standards
• Analyze and report on marketing automation and SEO performance
• Support technical SEO initiatives and website optimization