Audience Editor, NYT Wirecutter

The New York Times Wirecutter is seeking an Audience Editor to lead programming and personalization for its e-commerce initiatives, focusing on the Wirecutter Store. This role involves crafting messaging, developing audience strategies, and supporting editorial programming to connect journalism with commerce, collaborating across various teams.

• Lead programming and personalization for Wirecutter's e-commerce initiatives
• Craft messaging, frameworks, and campaigns for the Wirecutter Store
• Develop audience strategy, lifecycle flows, and personalization
• Drive editorial voice and quality of Store-related messaging across channels
• Create and maintain a Store messaging style guide
• Test and optimize messaging to improve engagement