About this role

Wellstar is seeking a Digital Content Manager to lead the strategic planning and execution of content across their digital ecosystem. This role focuses on creating consumer-centric journeys, identifying content gaps, and ensuring brand consistency to enhance user experience on digital platforms. The ideal candidate will be a data-driven strategic thinker with strong project management and writing skills.

What we are looking for

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Develop and execute a consumer-first, SEO-focused content strategy
Collaborate with marketing teams to create an annual content calendar
Integrate website and app content strategies with the annual marketing plan
Partner with stakeholders to maximize content creation and utilization
Monitor digital performance metrics and provide actionable recommendations
Enforce digital standards and best practices for content

Skills mentioned

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Microsoft Office