Lead Product Marketer, Marketplace & Builder Products

HubSpot is seeking a Lead Product Marketer to define and execute go-to-market strategies for their emerging AI-powered builder products, including Agent CLI and AI Connectors. This role involves understanding the builder persona, identifying new market opportunities, and developing compelling messaging and launch assets to drive adoption. You will partner closely with Product, Marketing, and Engineering teams to bring these innovative solutions to market.

• Lead go-to-market strategy and launch execution for builder products
• Define and message to HubSpot's general builder persona
• Identify and experiment with new routes to market
• Develop launch assets, enablement materials, and customer-facing content
• Analyze market trends and competitive positioning
• Experience marketing SaaS or platform products