About this role
GWI is seeking a versatile Copywriter and Content Creator to develop compelling written and visual content that drives leads and engagement. You will own the end-to-end content creation process, from strategic planning to execution across multiple formats and channels. This role is ideal for someone who can work autonomously and deliver measurable business outcomes in a fast-paced environment.
What we are looking for 6
- Develop and execute strategic content plans for B2B marketing campaigns
- Create multi-format content including articles, case studies, emails, and social media
- Collaborate with design and marketing teams for end-to-end content delivery
- Utilize basic design skills (Canva, Figma) for visual content creation
- Track and optimize content performance for lead generation and revenue impact
- Maintain brand voice consistency across all content touchpoints