About this role
GovWell is seeking a Senior Demand Generation Manager to drive marketing-generated pipeline by owning campaigns and channels across paid search, social, direct mail, and email. This role involves managing channel performance, budget, and conversion optimization to build a precise demand engine for government buyers. The position offers significant ownership and the opportunity to scale acquisition efforts in a hyper-growth startup environment.
What we are looking for 6
- Own demand generation calendar and orchestrate integrated campaigns
- Manage channel performance, budget, and economics
- Execute direct mail and email campaigns, manage performance marketing partners
- Optimize landing pages, forms, and lead generation surfaces
- Own lifecycle, nurture, and lead generation email strategy
- Test new acquisition channels and tactics