About this role
Kota is seeking a Head of Growth & Demand Generation to build and scale our demand engine across two distinct product lines. This player-coach role involves hands-on execution of paid, organic, and partner-led programs, with a focus on driving qualified pipeline and revenue. You will own the full funnel, from initial touchpoint to closed deals, and will be responsible for setting strategy, managing channels, and eventually building a high-performing growth team.
What we are looking for 6
- Develop and execute demand generation strategy for B2B SaaS products
- Hands-on management of paid media (LinkedIn, Google) and organic growth (SEO, content)
- Own full-funnel conversion from lead to closed revenue
- Build and manage lifecycle marketing and partner co-marketing programs
- Define and track key growth metrics (pipeline, CAC, conversion rates)
- Experience building and scaling growth functions in a startup environment