Open role
Senior Marketing Specialist - Global Social Media and Influencer Marketing
Wk
About this role
Lead global social media, paid digital, and influencer marketing strategies to engage healthcare professionals worldwide. You will build meaningful connections through localized content, emerging channels, and data-driven campaigns, playing a key role in expanding the digital presence of UpToDate Expert AI and Lexidrug.
What we are looking for 6
- Develop and execute global B2C social media strategy
- Manage paid social initiatives and testing strategies
- Lead global influencer marketing strategy
- Collaborate with international marketing teams
- Analyze performance and optimize campaigns
- Identify and test new digital marketing approaches