Head of Lifecycle Marketing, Core Products

Lead the lifecycle marketing strategy for Upstart's core lending products, driving revenue growth and enhancing customer experiences. You will manage a team, optimize customer journeys using data and AI, and collaborate with cross-functional teams to influence product roadmaps and deliver integrated experiences.

• Lead lifecycle marketing strategy, roadmap, and execution for core lending products
• Manage, coach, and develop a team of Lifecycle Marketing Managers
• Design and optimize customer journeys using segmentation, experimentation, and AI
• Partner cross-functionally with Product, Creative, and Growth Marketing teams
• Develop revenue forecasts and analyze funnel performance for senior leadership
• Continuously improve lifecycle operations and team efficiency