About this role
Develop and execute integrated marketing plans that drive awareness, engagement, and sales for Hy-Vee's campaigns and programs. This role translates business objectives into actionable plans, guides campaigns from brief to launch, and measures results to inform future strategies. You will partner with creative teams and cross-functional stakeholders to turn insights into impactful results.
What we are looking for 6
- Develop integrated marketing strategies and campaign plans
- Write creative briefs and lead campaigns from concept to launch
- Partner with channel owners for campaign activation across various platforms
- Establish KPIs and track campaign performance against goals
- Monitor customer trends and competitive activity
- Serve as the marketing contact for business partners and present results