Director Digital Marketing Strategy & Activation

Tyson Foods is seeking a strategic digital marketing leader to shape connected consumer experiences across the full journey. This role will define the vision and roadmap for CRM, owned digital experiences, and digital marketing activation to enhance acquisition, engagement, and lifetime value. You will lead a team of three and collaborate with various departments to create cohesive digital strategies.

• Own end-to-end consumer journey framework and CRM vision
• Lead roadmap for brand websites and owned digital experiences
• Develop digital marketing strategy across CRM, websites, email, social, and online advertising
• Assess and pilot emerging capabilities like AI-enabled marketing
• Lead, coach, and develop a team of three marketing professionals
• Influence senior stakeholders and raise digital capability across the organization