Content Growth Specialist

Think Academy US is seeking a Content Growth Specialist to drive user acquisition and conversion for their math education brand. This role focuses on building and optimizing the content funnel, particularly on Xiaohongshu, to attract and convert Chinese-speaking parents in the US market.

• Drive user acquisition and lead generation through Xiaohongshu
• Create high-quality content across the full production process
• Connect content strategy with paid growth and conversion funnels
• Analyze performance data to iterate and scale acquisition methods
• 2+ years of Xiaohongshu operations and paid advertising experience
• Experience in education, tutoring, or education technology