Lead Product Marketing Manager, Digital Marketing

DIRECTV is seeking a Lead Product Marketing Manager to develop and execute digital marketing strategies that drive customer acquisition and engagement. This role involves owning the product marketing lifecycle, translating insights into campaigns, and collaborating with cross-functional teams. You will also establish best practices and mentor junior team members.

• Develop and execute integrated digital marketing campaigns
• Manage cross-functional relationships with creative, media, sales, and product teams
• Optimize digital content and messaging for B2B customers
• Analyze campaign performance and identify optimization opportunities
• Mentor less experienced team members and establish best practices