Content Strategist

The American Academy of Family Physicians is seeking a Content Strategist to develop and tailor messaging for key business areas. This role will lead content plan development, promotional strategies, and continuous content improvement through audits and optimization. You will collaborate with cross-functional teams to produce and distribute engaging content across various digital channels.

• Develop and tailor messaging for practice advancement and other business areas
• Lead content plan development and promotional strategies
• Audit content, measure effectiveness, and optimize for improvement
• Collaborate with editors, writers, designers, and marketers
• Produce and distribute content across website, social media, email, and podcasts
• Four years of experience in content creation, digital marketing, or editorial management