Copy and Content Executive - TWITCH LAB - Burson

Join Burson's TWITCH Lab as a Copy and Content Executive, a unique hybrid role blending strategic intelligence with high-impact copywriting. You will leverage generative AI and real-time data to craft compelling messaging and content that addresses client reputational challenges at the speed of culture. This is an opportunity to work with award-winning creatives and push the boundaries of earned-first campaigns.

• Interpret real-time data to craft compelling copy and content
• Identify and utilize AI tools for accelerated content generation
• Write clear, authoritative, and persuasive copy for digital executions
• Adapt content for diverse stakeholder groups across multiple channels
• Ensure accuracy, adherence to brand guidelines, and factual integrity
• Collaborate with creative and account teams to inform strategy and execution