About this role
Workato is seeking a creative and driven Regional Marketing Manager for Asia to develop and execute demand-generation programs. You will be responsible for building pipeline and brand awareness through a mix of events, account-based marketing, content creation, and digital campaigns. This role offers a unique opportunity to influence customer conversations and drive marketing success in a fast-paced, innovative environment.
What we are looking for 6
- Develop and execute demand generation and lead generation marketing programs for the Asia region
- Plan and execute in-person and virtual events, including webinars and customer events
- Lead account-based marketing initiatives targeting key enterprise prospects
- Create compelling content for various channels, including blogs, social media, and email
- Manage campaign budgets and track ROI, reporting on performance metrics
- Collaborate with Sales, SDRs, and Customer Success to drive pipeline and accelerate deals