GTM Engineer

Formic is seeking a Go-To-Market Engineer to manage and optimize the technical infrastructure for marketing campaigns. This role involves architecting and deploying multi-channel outbound systems, building AI-powered workflows, and ensuring campaign measurability. The ideal candidate will bridge technical expertise with creative campaign ideation to drive lead generation.

• Own the technical setup and management of the GTM tech stack
• Design and build automated, AI-powered outreach systems
• Partner with Marketing and Sales leadership on multi-channel campaigns
• Build campaigns with proper tracking and attribution
• Create dashboards for pipeline metrics and campaign ROI
• Evaluate and integrate new GTM tools and platforms