Marketing Communications Specialist

ABB is seeking a Marketing Communications Specialist to develop and execute B2B marketing communications programs that support business growth and strengthen market presence. This role involves creating integrated marketing campaigns, driving lead generation through digital channels, managing events, and collaborating with global and local stakeholders. The position is based in Madrid and offers a hybrid work model.

• Design and execute integrated marketing communication plans
• Drive lead generation through digital and social media campaigns
• Build and nurture relationships with trade media, customers, and industry associations
• Lead the planning and execution of events and exhibitions
• Create and localize impactful marketing assets
• At least 5 years of experience in B2B marketing communications