Brand Marketing Specialist

Lead customer communications, brand research, and digital content strategy for Marathon and ARCO brands. This role focuses on strengthening customer engagement and driving business results through optimized messaging and digital discoverability across traditional and AI-powered search environments.

• Lead customer and stakeholder communications development and distribution
• Administer Salesforce Marketing Cloud for marketing initiatives
• Lead brand research projects and provide actionable insights
• Develop and execute customer engagement programs
• Manage website content, accessibility, and SEO strategy
• Collaborate with cross-functional teams and external partners