Content and Social Media Ecosystem Manager

Truist is seeking a strategic Content and Social Media Ecosystem Manager to integrate social media, content experiences, and influencer marketing across the enterprise. This role will build capabilities, operating models, and governance to ensure Truist is visible and trusted when clients seek information and make decisions. You will act as an ecosystem integrator, connecting various disciplines to strengthen how the broader marketing ecosystem operates.

• Integrate social media, content, and influencer marketing strategies
• Develop capabilities, operating models, and governance for the marketing ecosystem
• Connect cross-functional stakeholders around shared roadmaps and outcomes
• Establish scalable standards and workflows for quality and efficiency
• Develop shared KPIs and measurement frameworks for ecosystem performance
• Manage agency, platform, and technology relationships