Senior Manager, Automotive Growth Marketing

Inmar Automotive is seeking a Senior Manager, Automotive Growth Marketing to build and execute a demand-generation plan for the U.S. franchise automotive retail market. This role focuses on driving qualified dealer demand and demo targets through integrated B2B campaigns, event strategy, and website optimization. The ideal candidate will have deep experience in the U.S. automotive retail ecosystem and a proven track record of delivering measurable business results.

• Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets
• Build integrated campaigns for U.S. franchise dealerships and dealer groups
• Lead automotive event strategy and execution for NADA, Digital Dealer and other priority programs
• Turn customer proof, dealer pain points, and industry insight into content and programs
• Operate across Salesforce, Pardot/Marketing Cloud, Salesloft, and related systems
• Own website strategy including landing pages, SEO, and conversion optimization